Enginius, our cloud-based marketing analytics platform, is designed to allow Marketing Engineering models to be run online without a desktop installation. This means 

• No more struggles for Mac or Chromebook users. 
• No more installation difficulties due to different versions of Windows and Excel or to restrictions on installation of “unauthorized” software. 

The models and associated cases and solution currently available for use through Enginius are: 

1. Segmentation 
2. Positioning 
3. Conjoint Analysis 
4. Predictive Modeling 
5. Price Optimization 
6. GE Matrix  * NEW
7. Customer Lifetime Value  * NEW

Bass Forecasting Model and Resource Allocation will be available by June 1.

An Invitation to Instructors: Evaluate Enginius NOW for use in any upcoming courses. Enginius currently includes most of the Marketing Engineering business cases in user platform independent form. And additional models and cases are under development! (Note: future Marketing Engineering models and cases will be developed under the Enginius platform only). 

To evaluate Enginius, log into your DecisionPro.biz instructor account and click the Test Enginius link. If you do not yet have an instructor account, please request one. Once your request is reviewed and approvied, you will have access to all the Marketing Engineering and Enginius instructor software and materials.

We look forward to your reactions!

Marketing Engineering for Excel (ME>XL) v2.1.1

A (maintenance) release of ME>XL scheduled for the beginning of July. This release will address the following:

• compatibility issues drawing charts with older versions of Excel
• resolution issues with newer versions of Windows and ultra-high-resolution displays.

Additional details will be provided later this summer.

Coming this Summer

• An instructor webinar on Enginius and
• Updated instructor PowerPoint teaching materials aligned to the Marketing Engineering models and to chapters in Principles of Marketing Engineering and Analytics Ed 3.

If you have any questions on our upcoming products, please email This email address is being protected from spambots. You need JavaScript enabled to view it. and our support team will get back to you.

 

Marketing Engineering for Excel v2.1 has been released for use in the academic community. There are several important updates to the software:

• The Customer Choice model has been enhanced to provide clearer outputs when you use the latent class option. 
• A new case has been added (ISBM Segmentation and Positioning) 
• The Bass Model has undergone some significant changes*, including addition of more analogous products, updated values of p and q for analogous products, and a more robust estimation procedure. (See http://www.decisionpro.biz/students/current-students/technical-notes/download/5-technical-notes/22-tn08-bass-model-technical-note for details). 
• Other changes to improve the reliability and use of the software.

* Due to Bass estimation changes, there will be some minor differences in output between v2.1 and earlier versions. It is highly recommended that instructors update their software to ensure they are using the same version of software as their students (The academic version of software was made available for download August 8).

Instructors:  Visit the instructor download page to download the latest version of software.

Students: Visit the student download page to downoad the latest version of software.

Before upgrading, you will need to uninstall the previous version of ME>XL.