Notice: Please visit Enginius.biz for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.

folder.png Business Cases

The DecisionPro business cases are designed to work with the Marketing Engineering for Excel software (ME>XL).

Windows Users

The downloadable Windows version of software installs the business cases and data sets as part of the installation process. The files are placed in the My Marketing Engineering folder of your Documents directory by default.

Mac Users

Mac users that connect to the ME>XL software through the ME Cloud server only have access to Excel on the server. The data sets are included on the server in the Documents directory. The business case text should be downloaded below.
 
info Only registered and logged in users can download files from this category.
Files:
zip.png ABB Electric Segmentation Case (Customer Choice) 2.0.3



Size
Downloads		 326.76 KB
4,062
zip.png ABCDEmail Case 170326



Size
Downloads		 24.11 MB
721
zip.png Abcor2000 Case (Value-in-Use Pricing) 1.0.12



Size
Downloads		 674.52 KB
1,225
zip.png Addison Wesley Longman Case (GE) 2.0.1



Size
Downloads		 292.87 KB
962
zip.png Allegro Exercise (Smart Sheet) 1.0.5



Size
Downloads		 326.73 KB
1,488
zip.png Blackberry Pearl Case (Positioning) 1.0.5



Size
Downloads		 314.77 KB
1,987
zip.png Blue Mountain Coffee Case (ADBUDG) 1.0.5



Size
Downloads		 1.02 MB
1,704
zip.png Bookbinders Book Club Case (Customer Choice) 2.0.2



Size
Downloads		 245.23 KB
2,850
zip.png Braincell Internet Advertising Exercise (Solver) 160208



Size
Downloads		 577.37 KB
1,824
zip.png C-Tek Case (Resource Allocation) 2.0.5



Size
Downloads		 902.28 KB
1,086
zip.png Can the Bunny Hop Case (Positioning) 1.0.0



Size
Downloads		 1.16 MB
1,326
zip.png ConneCtor PDA 2001 Case (Positioning) 2.0.2



Size
Downloads		 619.04 KB
2,380
zip.png ConneCtor PDA 2001 Case (Segmentation) 2.0.3



Size
Downloads		 501.12 KB
4,923
zip.png Convergys Case (CLV) 1.0.5



Size
Downloads		 469.65 KB
932
zip.png Durr Environmental Case (Segmentation, Conjoint) 130407



Size
Downloads		 288.12 KB
1,776
zip.png FLIP Side of Segmentation Case (Segmentation) 130528



Size
Downloads		 328.71 KB
1,798
zip.png Ford Hybrid Car Case (Bass) 1.0.2



Size
Downloads		 173.92 KB
2,653
zip.png Forte Hotel Design Case (Conjoint) 2.0.2



Size
Downloads		 323.51 KB
3,763
zip.png Heineken Beer Case (Positioning) 130214



Size
Downloads		 815.88 KB
1,813
zip.png Infinti G20 Case (Positioning) 2.0.2



Size
Downloads		 297.3 KB
2,736
zip.png ISBM (Segmentation Positioning) 170829



Size
Downloads		 367.9 KB
518
zip.png John French CALLPLAN Case (Resource Allocation) 1.0.3



Size
Downloads		 159.39 KB
797
zip.png Kirin Case (Segmentation, Positioning, Conjoint) 2.0.2



Size
Downloads		 557.36 KB
2,433
zip.png Northern Aero Case (CLV) 1.0.7



Size
Downloads		 356.63 KB
1,878
zip.png OfficeStar Ink Cartridge Exercise (Trial-Repeat) 1.0.5



Size
Downloads		 431.32 KB
1,592
zip.png Pacific Brands Case (Segmentation) 120412



Size
Downloads		 639.54 KB
1,988
zip.png Suzlon Case (GE) 120412



Size
Downloads		 1.04 MB
324
zip.png SyPhone Case (CLV) 150416



Size
Downloads		 248.31 KB
1,826
zip.png Zach's Garage Case (Pricing) 130520



Size
Downloads		 300.25 KB
1,478
Back