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Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.

Consulting

Our principals (Dr. Gary Lilien and Dr. Arvind Rangaswamy) are leaders in defining the role of analytics in marketing decision making. Over the past 40 years, they have assisted many Fortune 500 firms in understanding, framing and resolving problems across several areas, including:

Marketing resource allocation
Segmentation & targeting
Product repositioning
Incentivising sales people using customer satisfaction data
Promotional effectiveness
Market entry strategy
Retail expansion planning

To view a list of sample projects and results, visit the Client Studies page.

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To learn how DecisionPro can improve your marketing effectiveness, please contact us at 814.234.2446 or This email address is being protected from spambots. You need JavaScript enabled to view it..