Concept:	New Product Design/Conjoint Analysis
Title:	Designing a Hotel Facility with Consumer-Based Marketing Models - Courtyard by Marriott Corporation
Video Length:	~35 minutes
Summary:	Marriott applied a conjoint-analysis-based approach involving all major hotel features and services influencing choice to design a new hotel chain. As a result, specific guidelines were selected, from target market segment of population to physical layout and services, resulting in Courtyard by Marriott, a concept successfully test marketed and subsequently introduced nationally and which spawned an entire new product category in the hotel industry.

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