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folder.png Software Tutorials
The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software.
 
Files:
pdf.png Bass Forecasting Software Tutorial

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This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software.

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Downloads		 686.1 KB
9,144
pdf.png Customer Lifetime Value Software Tutorial 150211

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This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software.

 Size
Downloads		 578.89 KB
8,796
pdf.png Conjoint Software Tutorial 160721 HOT

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This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software.

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Downloads		 711.85 KB
11,852
pdf.png GE Portfolio Matrix Software Tutorial

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This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software.

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Downloads		 548.18 KB
6,701
pdf.png Positioning/Perceptual Mapping Software Tutorial 160804 HOT

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This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software.

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Downloads		 994 KB
17,034
pdf.png Pricing Software Tutorial

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This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software.

 Size
Downloads		 361.03 KB
9,675
pdf.png Resource Allocation Software Tutorial 160728

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This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software.

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Downloads		 907.48 KB
8,626
pdf.png Customer Choice Software Tutorial HOT

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This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software.

 Size
Downloads		 745.94 KB
15,256
pdf.png Segmentation and Classification Software Tutorial 171025 HOT

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This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software.

 Size
Downloads		 922.48 KB
13,562
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