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Business Cases and Solutions

Can the Bunny Hop?1

Summary

Using our positioning model, students can apply the theory to the case to answer the following question: "Is the Nutrine brand still effective as an umbrella brand and might it be extended into new confectionary categories?"

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Positioning in Marketing Engineering for Excel

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1 This case has been developed by the Indian School of Business and is being distributed by DecisionPro with permission.

Tags: Positioning