B-to-B Segmentation for Greater ROI with Cluster Analysis
Category: ISBM Webinar Series
3052 views
B-to-B Segmentation for Greater ROI with Cluster Analysis
In this ISBM sponsored webinar, Dr. Lilien sketches the art of successful segmentation, outlining the concepts and processes that have been organizationally and financially successful in B-to-B organizations.
Related Videos
60:38
Market Resource Allocation with Reallocator
17367 views
59:26
Measuring Customer Lifetime Value
17472 views
60:18
New Technology Forecasting with Bass Model
23365 views
60:24
Product Design and Customer Segmentation with Conjoint Analysis
22477 views
58:49
Product Positioning in the B-to-B Marketplace
30523 views
63:35
Segment, Targeting, and Profit Prioritization for Greater Profit
32379 views