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The Technical Notes are designed as additional reference material for Principles of Marketing Engineering. The Principles book has removed most of the equations (i.e., the "how to") of Marketing Engineering in favor of conveying the importance and value of the Marketing Engineering concepts (i.e., the "why"). These Notes provide the background material for those interested readers. |
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Technical NotesFiles:
 TN01 - Excel Solver Technical Note |
| Supplements Chapter 1 of Principles of Marketing Engineering |
Size Downloads |
192.47 KB 10,898 |
| TN02 - Response Models Technical Note |
| Supplements Chapter 1 of Principles of Marketing Engineering |
Size Downloads |
570.65 KB 13,536 |
| TN03 - Choice Modeling Technical Note |
| Supplements Chapters 1, 2, and 7 of Principles of Marketing Engineering |
Size Downloads |
718.34 KB 11,824 |
| TN04 - Segmentation Technical Note |
| Supplements Chapter 3 of Principles of Marketing Engineering |
Size Downloads |
965.76 KB 10,503 |
| TN05 - Positioning Technical Note |
| Supplements Chapter 4 of Principles of Marketing Engineering |
Size Downloads |
2.07 MB 12,601 |
| TN06 - Time Series Technical Note |
| Supplements Chapter 5 of Principles of Marketing Engineering |
Size Downloads |
543.3 KB 7,551 |
| TN07 - Assessor Technical Note |
| Supplements Chapter 5 of Principles of Marketing Engineering |
Size Downloads |
2.84 MB 12,040 |
| TN08 - Bass Model Technical Note 170823 |
| Supplements Chapter 5 of Principles of Marketing Engineering and Analytics |
Size Downloads |
505.09 KB 17,892 |
| TN09 - Conjoint Analysis Technical Note |
| Supplements Chapter 6 of Principles of Marketing Engineering |
Size Downloads |
1.04 MB 11,045 |
| TN10 - Resource Allocation Technical Note |
| Supplements Chapter 7 of Principles of Marketing Engineering |
Size Downloads |
548.93 KB 9,367 |