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folder.png Software Tutorials
The software tutorials provide step-by-step instructions for utilizing the Marketing Engineering for Excel software package. The tutorials are designed to work with the sample OfficeStar data sets included with the software.
 
Files:
pdf.png Bass Forecasting Software Tutorial

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This software tutorial provides an overview of using the Bass Forecasting model with Marketing Engineering for Excel software.

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Downloads		 686.1 KB
9,403
pdf.png Customer Lifetime Value Software Tutorial 150211

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This software tutorial provides an overview of using the Customer Lifetime Value model with Marketing Engineering for Excel software.

 Size
Downloads		 578.89 KB
9,011
pdf.png Conjoint Software Tutorial 160721 HOT

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This software tutorial provides an overview of using the Conjoint model with Marketing Engineering for Excel software.

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Downloads		 711.85 KB
12,122
pdf.png GE Portfolio Matrix Software Tutorial

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This software tutorial provides an overview of using the GE Portolio Matrix model with Marketing Engineering for Excel software.

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Downloads		 548.18 KB
6,908
pdf.png Positioning/Perceptual Mapping Software Tutorial 160804 HOT

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This software tutorial provides an overview of using the Positioning model with Marketing Engineering for Excel software.

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Downloads		 994 KB
17,557
pdf.png Pricing Software Tutorial

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This software tutorial provides an overview of using the Pricing model with Marketing Engineering for Excel software.

 Size
Downloads		 361.03 KB
9,959
pdf.png Resource Allocation Software Tutorial 160728

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This software tutorial provides an overview of using the Resource Allocation model with Marketing Engineering for Excel software.

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Downloads		 907.48 KB
8,815
pdf.png Customer Choice Software Tutorial HOT

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This software tutorial provides an overview of using the Customer Choice model with Marketing Engineering for Excel software.

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Downloads		 745.94 KB
15,482
pdf.png Segmentation and Classification Software Tutorial 171025 HOT

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This software tutorial provides an overview of using the Segmentation and Classification models with Marketing Engineering for Excel software.

 Size
Downloads		 922.48 KB
13,784
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