Notice: Please visit Enginius.biz for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.

Business Cases and Solutions

DecisionPro (the makers of Marketing Engineering) has developed several business cases and exercises to demonstrate the real-life implications of Marketing Engineering. The business cases are designed to demonstrate to students the value of analytical marketing in a business situation and are included with most Marketing Engineering for Excel downloads (except the University-purchased Basic Software Package). Most business cases on this page include data in Excel format for use with the Marketing Engineering for Excel software. Some cases require the student to manually enter data into the software.

Available Cases

  • All DecisionPro business cases (except those marked "beta") are installed with the instructor version of Marketing Engineering for Excel software.
  • Business cases are included with the student purchased software.
  • Business cases are included with the Standard and Premium university-purchased software packages.

The following links contain a brief description of the case, the case and data sets, the case solution in PDF format, and, if available, an archived webinar discussing the case solution. (View a list of just the solutions in PDF format.)

Display #
Title Hits
ABB Electric - Customer Choice 7654
ABCDEmail 2127
Abcor2000 - Value-In-Use 4656
Addison Wesley Longman - GE Matrix 5065
Allegro - Smart Sheet 6076
BlackBerry Pearl - Positioning 5809
Blue Mountain Coffee - ADBUDG 7008
Bookbinders Book Club - Customer Choice 10889
BrainCell Internet Advertising - Solver 6295
C-Tek Corporation - Resource Allocation 5364
Can the Bunny Hop? - Positioning 4254
ConneCtor PDA 2001 - Positioning 7238
ConneCtor PDA 2001 - Segmentation 8181
Converges - Customer Lifetime Value 3765
Durr Environmental Inc - Segmentation-Conjoint Analysis 8395
FLIP Side of Segmentation - Segmentation 5130
Ford Hybrid Cars - Bass Forecasting 10916
Forte Hotel Design - Conjoint Analysis 9322
Heineken - Positioning 5464
Infiniti G20 - Positioning 7323
ISBM - Segmentation/Positioning 2044
John French CALLPLAN - Resource Allocation 6219
Kirin USA - Segmentation-Positioning-Conjoint 11999
Northern Aero - Customer Lifetime Value 5388
OfficeStar Ink Cartridge - Trial-Repeat 3554
Pacific Brands - Segmentation 3282
Suzlon - GE Matrix 2464
Syntex Laboratories (A) - Resource Allocation 5421
SyPhone - Customer Lifetime Value 5629
Zach's Garage - Pricing 4002