Market Resource Allocation with Reallocator
Category: ISBM Webinar Series
Market Resource Allocation
Dr. Lilien reviews the response model approach linking marketing spending decisions to market outcomes.
Related Videos












Notice: Please visit Enginius.biz for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.
Category: ISBM Webinar Series
Dr. Lilien reviews the response model approach linking marketing spending decisions to market outcomes.