Notice: Please visit Enginius.biz for our latest Marketing Engineering software
Marketing Engineering for Excel has reached end of life and is no longer receiving updates. Please visit Enginius.biz to explore our newest online marketing analytics platform which is designed to replace the Marketing Engineering for Excel add-in.
Students: If your instructor has specifically told you to use Marketing Engineering for Excel software, please continue on this site.

Segment, Targeting, and Profit Prioritization for Greater Profit

32379 views

Segment, Targeting, and Profit Prioritization for Greater Profit

In this ISBM sponsored webinar, Professor Lilien will introduce the basic principles of ranking and prioritization using the GE/McKinsey approach.

View other Webinars

Related Videos